Great piece on the Rise and Fall of the Starter Jackets
My sleepwear options change on a nightly basis. Sometimes I wear a white, longsleeve Texas Longhorns T-shirt with one of my orange pairs of J.Crew pajama pants. Sometimes it’s a Napoleon High School Tennis t-shirt with forbidden gym shorts, or one of my many sports jerseys (few of which are actually mine, save the 1984 Bernie Kosar Miami Hurricanes throwback and the 1998 Carolina Hurricanes Sean Burke jersey). A trip through my closet is like a trip to the ultra-discount store, which is not coincidence as I obtained many of these items at the ultra-discount store.
This image courtesy the STARTER JACKET FETISH SITE. No, srsly.
Last night, I wore one of those “borrowed” jerseys, namely a New Jersey Devils belonging to my brother (Hot Dog Man, you haven’t been looking for your Devils jerseys, have you?) The back of the jersey notes that it was manufactured by Starter, which made me wonder,
“What happened to Starter Jackets (and related clothing)?”
Once the domain of athletes, gangsta rappers, and actual gangstas (and gangsta wannabes) Starter clothes have virtually disappeared from Foot Lockers and Champs Sports locations nationwide. Where once an Oakland Raiders Starter jacket identified one as an “O.G.,” now the thugs and ballaz are wearing NASCAR gear (or at least they are here in St. Petersburg) proving that even the uneducated are capable of understanding irony. In the early ’90s, Starter jackets found their way to the nightly news, as people were regularly shot and killed for their bulky, unattractive sportswear. The story of the rise and fall of Starter appears to be as-yet untold on the internets, so here I am, telling it.